about Solstice Web Co.
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WELCOME TO A DIFFERENT KIND
OF WEB DESIGN STUDIO
Solstice Web Co. isn’t about trends or fast fixes. It’s about creating something that fits your business, both for where it is right now and where it’s going.
founder, dreamer, designer, doer
Welcome, I'm Skyler - the web designer behind Solstice Web Co.
My philosophy is simple: when you find what lights you up and serve others with it, you will naturally reach the right people and make a true difference doing so. Authenticity is key in this work - that's why we build custom brands and websites that let your one-of-a-kind magic shine.
The philosophy behind every project
I've spent the last five years refining my process, sharpening my design eye, and building a client experience I'd want to be on the receiving end of. I guide you through an intentional onboarding process and don't start designing until I genuinely understand who you are and what you're building. If I feel there's a bit more to work through before we begin, I'll gently let you know. Below you can read about what drives the experience at Solstice Web Co.
Resonance over mass appeal
I'd rather attract 20 people who feel completely seen by your brand than 200 who scroll past it. The right presence repels as intentionally as it attracts.
Aesthetic and strategy, together
Beautiful design that doesn't convert is art. Strategy without beauty is forgettable. The magic is where they meet — that's exactly where I work.
Your personality is the brand
Especially for creative solopreneurs, coaches and consultants, and solo biz owners — your energy is your edge. We build around that, always.
Systems will set your business free
A great website is a tool - it should take bookings, manage leads, process payments, and run your shop, all while you're off the clock.
When I'm not wearing my designer hat..
I'm out in the world exploring a new trail, at home crafting + cooking, or enjoying the city of Madison. New experiences, nature, and quality self-nurturing are what keep my creativity flowing. I try to live most days by one simple belief: enjoyment + devotion + discipline = guaranteed progress. That shows up in every area of my life.. including the work I love to do for you.
testimonials
WORDS THAT LIGHT US UP
"Skyler does an excellent job from start to finish. She enlisted our input during the initial site build, made great suggestions for "the look", but gave us what we were looking for. Even after the site was published, she has continued to be very responsive to our questions and has helped in every way possible. I consider her to be reliable, knowledgeable, friendly, and effective."
Erin C.
Mixed Media Artist
testimonials
WORDS THAT LIGHT US UP
"Her creativity and professionalism shine through in every project, and she is always willing to go the extra mile to ensure the best results. She’s a pleasure to work with, and I highly recommend her for any web design needs!"
Jess O.
Fellow Web Designer
testimonials
WORDS THAT LIGHT US UP
I started out with WIX AI and it looked so amateurish, it just didn't work. WIX gave me a list of 3 web designers to use and I chose Skyler. She made suggestions how to improve the website and even helped with shipping. Her quality of work is excellent; we communicated daily with how it was progressing. She had the project done in the time frame she said & has even made a few tweaks after it's been running for a month. If I ever need another website, I'll go straight to Skyler at Solstice Web Co.
Jeff D.
Co-Owner, The Tortoise & The Hair Soapery
