When something feels off in my business, it’s not always clear what needs to change. Is it my visuals? My messaging? My website? Or everything at once? Before jumping into a full rebrand (or avoiding change altogether), let’s slow down and get clear on what my business is actually asking for. Understanding the Difference Between a Rebrand and a Website Refresh A rebrand involves creating a new or updated visual identity. This includes colors, fonts, and logo elements. It al

If your business feels stuck right now, you’re not doing anything wrong. This season often looks like having ideas and ambition but no clear direction. Wanting to move forward but not knowing how . Feeling busy (because you're doing the work!) but it doesn't seem like it's propelling you forward. You might be a bit burnt out. You might feel like giving up. But I'm here to say.. many business owners experience this at least once (guilty!) and it's usually right before a peri