When something feels off in my business, it’s not always clear what needs to change. Is it my visuals? My messaging? My website? Or everything at once? Before jumping into a full rebrand (or avoiding change altogether), let’s slow down and get clear on what my business is actually asking for. Understanding the Difference Between a Rebrand and a Website Refresh A rebrand involves creating a new or updated visual identity. This includes colors, fonts, and logo elements. It al

A website can look beautiful and still fall short. If your site feels off  (unclear, quiet, or like it’s not doing much for your business), chances are it’s missing one or two key foundational features. These aren’t flashy add-ons or trendy effects. They’re the behind-the-scenes elements that help your website actually work. Here are seven must-have features every small business website needs and why they matter more than you might think. 1) A clear, IMMEDIATE message When so