If you’ve ever said “I just need a logo”  or “once my website is done, I’ll feel legit,”  you’re not alone. Most business owners start there — because visuals are tangible. They feel like progress. But a strong brand is built on much more than what people see. It’s about what people understand , remember , and trust  when they come across your business. A logo is part of that story — but it’s not the whole thing. Let’s break down what actually makes a brand strong, sustainabl